You may have noticed a new product offering from Starbucks during the recent holiday season. It is not a new drink or one of their super delicious pastries, it is the new Starbucks customized gift card.

You start with a simple, blank white starbucks gift card for $25. Then, you visit the Starbucks MyCard web site and redeem approximately $4.00 of your gift credit in exchange for a personalized, custom printed Starbucks gift card. Use their simple card building wizard to create a card that is so ‘You’. I customized mine with my favorite drink order: A Grande Java Chip Frappuccino with extra chips!

Very clever indeed. I liked Starbucks to begin with, but now I am very proud of my new personalized card. When it runs out, I think I am more likely to recharge it…something I usually never do with gift cards! Thanks Starbucks, for letting me be ‘ME’!