If you are having trouble building inbound links, press releases may be your next best tool. A press release is a short news article announcing a new product, service or happening from your company or web site. But did you know that you can include SEO friendly inbound links in your press release? Simply start adding keyword rich inbound links throughout the article and when the press releases get picked up on the news wire, you will have a large amount of great inbound links to help your search engine rankings.