This is post two of a three part series. Article one covered Part 1: An Introduction to Social Media Marketing. This article will cover Part 2: Three Types of Social Media and What to Publish.

Three types of social media
There are three main types of social media: publishing, sharing and networking. Each social media service should fall into at least one of these categories. There will be some overlap, and services like Facebook can fall right in the middle.

What should I publish?
Publish everything you have, anywhere you can. Paul Lavenhar of PL Communications says: