Social Media - dauclair

Tag Archive for 'social media'

Hit the Mark with Social Media Marketing, Part 2

Published

on April 10, 2008

. 2 Comments

This is post two of a three part series. Article one covered Part 1: An Introduction to Social Media Marketing. This article will cover Part 2: Three Types of Social Media and What to Publish.

Three types of social media
There are three main types of social media: publishing, sharing and networking. Each social media service should fall into at least one of these categories. There will be some overlap, and services like Facebook can fall right in the middle.

What should I publish?
Publish everything you have, anywhere you can. Paul Lavenhar of PL Communications says:

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Hit the Mark with Social Media Marketing, Part 1

Published

dauclair

on April 9, 2008

in Guides, News and SEO

. 3 Comments

Today, HubSpot featured a very informative webinar covering the relationship between Social Media and Business Marketing. I found that the webinar cleared up many of the questions I had about social media. I would like to share some of what I learned. This is post one of a three part series. This article will cover Part 1: An Introduction to Social Media Marketing.

Why is social media important?
Traditionally, we have practiced many forms of outbound marketing—we attempt to pull people in toward us. We have tried seminars, trade show booths, telemarketing, print ads, direct mail, email blasts, television commercials and radio ads. Sometimes successful, these types of marketing are expensive and are very easy to block out. We have Do-Not-Call lists, our DVRs can skip TV commercials and we even have handy ways to assassinate spam.

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