A great way to build inbound links is to start your own Squidoo Lens. Squidoo gives you a free page on their site where you can post any information you want! Write an article relating to your area of expertise, and don’t forget to embed some SEO friendly links back to your own site.
Tag Archive for 'social networking'
This is post two of a three part series. Article one covered Part 1: An Introduction to Social Media Marketing. This article will cover Part 2: Three Types of Social Media and What to Publish.
Three types of social media
There are three main types of social media: publishing, sharing and networking. Each social media service should fall into at least one of these categories. There will be some overlap, and services like Facebook can fall right in the middle.
What should I publish?
Publish everything you have, anywhere you can. Paul Lavenhar of PL Communications says:
Today, HubSpot featured a very informative webinar covering the relationship between Social Media and Business Marketing. I found that the webinar cleared up many of the questions I had about social media. I would like to share some of what I learned. This is post one of a three part series. This article will cover Part 1: An Introduction to Social Media Marketing.
Why is social media important?
Traditionally, we have practiced many forms of outbound marketing—we attempt to pull people in toward us. We have tried seminars, trade show booths, telemarketing, print ads, direct mail, email blasts, television commercials and radio ads. Sometimes successful, these types of marketing are expensive and are very easy to block out. We have Do-Not-Call lists, our DVRs can skip TV commercials and we even have handy ways to assassinate spam.
HubSpot recently published an article on their blog about the next big social news site called Mixx. Mixx claims to be ‘Your Blend of the Web’, and I feel that it delivers—quite well.
Signing up for Mixx is a short and painless process. Enter a few of your favorite tags and categories and viola…you have a completely custom front page! Much more targeted than using Digg’s (very dry) category system.
I customized my front page to display Web Design, SEO, PHP and Ruby on Rails articles. So far I have been very happy with the news I am seeing, and have even learned about a new service called Tweetburner, but that’s a topic for another post.
